Hefty

Keep it in the Bag.

Hefty Strong trash bags won’t rip and expose your secrets.

Print

Hefty
Hefty
Hefty

Process

Photos were taken by me, then printed and collaged over with text and pieces of “trash.”

Product Design

To show how strong Hefty trash bags are, chains will be placed on the pull strings. Tying the bag locks away any secrets, keeping them in the bag.

Hefty Bag Design
Hefty Packaging

Keep it in the Book

In addition to physical secrets, branded diaries will have the material and appearance of Hefty trash bags, complete with pull strings to keep your personal thoughts secure.

Hefty Diary