Loved. By Some.

Raisinets are a divisive candy.

Turns out a lot of people hate raisins.


Raisinets Raisins
Raisinets wrinkly
Raisinets Chocolate

Valentine’s Point of Sale Display

Raisinets boxes in the display will have Valentine’s related phrases to remind people¬†they’re loved by some.

Loved By Some Unfollow Bot

When a person follows @NestleRaisinets on Twitter a bot will follow that person back and keep track of their follower count. Once a threshold number of Twitter users unfollow that person, @NestleRaisinets will tweet them in sympathy and offer a code for a free pack of Raisinets.

Twitter Unfollow Bot

Out of Home