Credit Karma

Credit Karma tasked us with creating YouTube preroll to help drive awareness for their key product offerings. However, due to the nature of preroll video, the brand message needed to be clearly stated in the first five seconds. So we leaned into it, and developed a series of spots that tell us just who Credit Karma was made for. And who it wasn’t.

 

TIKTOK SERIES

We created a mini series for Credit Karma’s TikTok entitled “Am I F’d*” that dared to ask (and answer) some of our viewers most embarrassing financial questions. The ones we’re often too afraid to ask because we don’t really want to know the answer. Fortunately, this series assured our audience that, with the help of Credit Karma, you aren’t financially doomed at all.

TIKTOK SERIES

We created a mini series for Credit Karma’s TikTok entitled “Am I F’d*” that dared to ask (and answer) some of our viewers most embarrassing financial questions. The ones we’re often too afraid to ask because we don’t really want to know the answer. Fortunately, this series assured our audience that, with the help of Credit Karma, you aren’t financially doomed at all.

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COPY: Olivia Boone

CREATIVE DIRECTORS: Ben Salsky + Myles Allpress

AGENCY: MullenLowe Boston

DIRECTED BY: Lena Beug

 

© Holly Younce 2021