Credit Karma tasked us with creating YouTube preroll to help drive awareness for their key product offerings. However, due to the nature of preroll video, the brand message needed to be clearly stated in the first five seconds. So we leaned into it, and developed a series of spots that tell us just who Credit Karma was made for. And who it wasn’t.
COPY: Olivia Boone
CREATIVE DIRECTORS: Ben Salsky + Myles Allpress
AGENCY: MullenLowe Boston
DIRECTED BY: Lena Beug
© Holly Younce 2021