The holidays are always full of stress, especially in 2020. We added a playful Go to Your SKIPPY® Place twist on top of a few holiday situations everyone could use a peanut butter break from.
On Pinterest we created "messy" holiday recipes, to help alleviate the stressful feeling of making the perfect Pinterest-worthy holiday desserts.
COPY: Olivia Boone
CREATIVE DIRECTORS: David Mackereth + Nat Resende
EXECUTIVE CREATIVE DIRECTOR: Tim Mattimore
AGENCY: BBDO Minneapolis